Posts Tagged ‘Facebook’

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Beware of Facebook’s Offer to Merge Fan and Place Pages

December 12, 2010

Facebook is now allowing, even encouraging, businesses to merge their
fan page with their place page. This can be good for some businesses but

Facebook Mergeit can also be very bad for some businesses.
Make sure you know what you are doing
before you click the unchangeable “merge”
button. (UPDATE: 1/6/11 -As of Dec. 2010
Facebook added the option to unmerge.)

Merged Fan Pages and Place Pages

Pros:
1. People who visit  your place page can see
what other friends are their. They can also
see which friends were recently there.
2. A map is provided at the top of the info tab which allows people to
see exactly where the business or event is located.

Cons:
1. The default landing page cannot be changed. The default landing page is
pretty much the same thing as the wall.
2. Custom pages cannot be seen on the place page. FBML<> are an
exception to this. (UPDATE: 12/14/2010 – I can’t speak for every app
that makes custom
pages, but Pagemodo.com is now able to
make a page that works. Still, be
careful if you use a custom page
that isn’t provided by Pagemodo.)
FBML pages will work, but you have
to know how to do Facebook’s version of html. If you have a page using a
custom Facebook application it will not be able to display. This could be
very bad if you paid a lot of money for an expensive custom page that isn’t
in FBML.
3. The tabs that are ordinarily across the top of the fan page (i.e. wall, info,
photos, notes, etc.) are moved to the left side of the Place page and are
much smaller than the fan page tabs.
4. The only people who can view the Place page are people who use smart
phone. Desktops and laptops cannot view the place page.

There has been a growing group of people who are against the merge. You
may want to follow this link to view the Facebook group and see why they
don’t like the merge.

If your business or event relies heavily on having high volumes of
traffic you may want to consider merging your page. This is especially
true if a large number of your visitors use smart phones.

For many businesses it may be a good idea to wait to see how Facebook’s
place page evolves before merging your page and losing the ability to set
the default landing page and possibly lose your custom Facebook tab.

In most cases I would highly recommend that you do not merge your page.
There are several reasons for this. If you would like me to go into more
details as to why I think most businesses should not merge you can read
Don’t Let People See Your Wall! (For Fan Pages) or you can add a comment

to this posting.

Thanks for reading,
~Joshua Lyons

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#1 Way to Get Lots of Fans

November 14, 2010

This step is so simple yet often overlooked.

What you want to do is let your friends know about your page and ask
them to like it. Here is how you should do that.

Every Facebook fan page administrator has the ability to “suggest to
friends.” This suggestion option is only available to page administrators
and can be found just under the profile picture on the top left of the
fan page. The customized Facebook message is sent to the inbox of each
friend the administrator selects. The message also has a link to the fan
page you are trying to promote.

The average Facebook user has 130 friends. If you suggest your
fan page to all your friends you could easily have over 100 people
“like” your page in just a few days. This step is so simple, yet extremely
effective.

Also, if you really want to take advantage of this feature you can ask a
few of your closest or most trusted friends to become temporary
administrators for you fan page. Then ask them to suggest the page to
all their friends. If you have seven of your friends do this you could have
over 1000 fans in no time.

Take advantage of the “suggest” option and watch the fan number sky-
rocket!

I hope this helps.

Thanks for reading,

~Joshua Lyons

P.S. Please leave some feedback on this if you have a second.

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Are Social Media Your Minions?

October 10, 2010

This post is very different from everything else I have done on this
blog; but it should help drive home the point that social media platforms
should work in unison and not independantly.

Here are three of the best minions I have ever had working for me. I have
given each one some orders. They are as follow:

Minion #1: Twitter – Twitter, when someone runs a Google search there will
be 10 results on the first page. Your job is to make my name, my
reputation, and what I have to offer appear as all ten of those top search
results. By doing this we can knock all opposition off the first page of the
search results.

Minion #2: Blogs – Blogs, your objective is to continually give the world great
information. Tell them what they want to hear and give them a longing to
come back to see what you have to say next time. Then, create interest and
desire within the reader. Persuade the reader that we are awesome and that
they will do anything for us. Convince them that they need us!

Minion #3: Facebook – Facebook, your mission is to direct our fans. If we are
needing to push them to our blog and feed them information you will give
them incentives to go there. If we need people to go to Twitter, to help
increase page rankings, you will convince the fans that they need to go to
Twitter. Do whatever is necessary to guide the world in the direction we
desire.

By having my minions work together I can create an effective plan for world
domination. If they do not work together I will be left with a team of
minions who are aimlessly trying to do something but will not be able to do
so effectively.

1. Use Twitter to get your company, products, and services all over the first
page of Google.

2. Use your blog to inform your target market and to create a desire for
what you have to offer.

3. Use Facebook as a way to guide your fans to do whatever it is that needs to
be done. This could be retweeting your tweets, posting comments on your
blog, giving feedback about a product, or something else. Facebook should
be used to direct your fans.

By making your social media platforms work together you will find your
social media campaigns to be much more successful than if they are not
working together.

Use your minions and rule the world!

Thanks for reading,

~Joshua Lyons

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Fan Page vs Website

September 23, 2010

Your business just made a website not too long ago. Why would you need
to have a fan page now?

From what I’ve seen a fan page is almost like another website. You can add
tabs, give promotions, say whatever you want [within reason] and you can
even insert a couple of PayPal applications.

The reason you want a fan page is because a fan page allows you to
interact with your visitors (fans). A website is generally a final
destination site that allows people to read about and purchase the products of
interest.

A website does not usually develop interest in or desire for the
products you sell. This is where a Facebook fan page comes in.

By having a fan page your company can talk about interesting
topics. Talk about the Super Bowl, the Olympics, the bed bug epidemic going
on the US and anything else that is deemed interesting. You can talk about
topics that are of interest to your target market. This shows that your
content is interesting.

Facebook vs Website

When you have a product you
really want to push you can
bring that up as a topic of
interest.

Now that people know you
speak about topics that are
interesting, and you have
developed a relationship with
your fans, you can more easily
convince your fans that your
product is both interesting
and desirable. From there you
can lead your fans to the
website or store to actually purchase the product that was pushed.

Facebook fan pages are used, unlike websites, to create targeted
relationships and to encourage product interest and desire to grow in
the minds of your audience.

You can just stick with a website, but why do that when you can use
Facebook to actually get people interested in what you have to offer?

I’m sure there are many other difference between a fan page and a
website. If you think of something that I didn’t talk about please
submit it in the comments field below. With any luck we will soon
have long list of pros and cons to a fan page.

Thanks for reading,

Joshua Lyons

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Why StumbleUpon is Useful to You?

September 7, 2010

So, what is StumbleUpon? You may have heard of it.

StumbleUpon is very useful to me. I am a social media consultant for a few
businesses but I have not yet created a Facebook fan page or a
website to market my services as a consultant. [I’ve been too busy helping
other people get their social media going.]

I really want to look at the Facebook pages and websites of my competition to
see what they are doing and how they attract clients.

StumbleUpon is very beneficial to me because even though I
don’t have time to look at my competitors I can put their sites into a
cache that I can come back to later. Every now and then I will
go to my StumbleUpon account and look at these competitors. I can put any
web page into my StumbleUpon account.

This is very useful because it allows me to come back to these sites later…
when I have the time to really look at them.

When you create a StumbleUpon account you are prompted to select the
types of sites that interest you. If you like sports, for example, you can
specify sports. Then you can click the “stumble” button. Every time you
click it a new site in your category(ies) of interest will appear in
your window.

You can indicate whether or not you like the sites that are paraded across
your window. Every time you like a site, StumbleUpon takes
note of the type of content you are interested in. As you “like” and
“dislike” more sites StumbleUpon will customize the
types of sites that appear. This way you are eventually given the
sites that interest you the most.

This could really help you with research. Enter the type of research you are
conducting as your category of interest and stumble over site
after site. Eventually, as you like more sites, you will only see
sites that are truly relevant to your research.

So, StumbleUpon is valuable for two reason.

1. You can save sites to come back to later by putting them into your
StumbleUpon account.
2. You can create a custom showcase of sites that interest you.

Also, if you enter your site into the StumbleUpon database people who are
interested in your industry will have your site appear in front of
them. This could be very helpful for getting some traffic.

I hope this helps and I hope you enjoy taking advantage of StumbleUpon.

Thanks for reading,

~Joshua Lyons

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The Easiest Way to Get More Traffic

September 2, 2010

Get traffic!

It doesn’t matter what kind of site you have. You must
get traffic to your site!

If you don’t get traffic you might as well not develop and
maintain an internet site.

What is the best way to get traffic to your site without having to
spend a million hours on Twitter and Facebook to let people know about
your site?

Before I answer that question I’m going to talk about Twitter and
Facebook for a minute.

Twitter is great because there are so many people out there who use it. If you send a tweet there could easily be thousands of people who see it!

Twitter has about 160 million monthly users. Granted, only a
few of them may click the link to your site; but still, that’s better than
nothing. That’s free traffic!

Facebook is great for virtually the same reason. Facebook has about
500 million active users [Check both of the links above for stats.] When people comment on Facebook the comments are not as ignored as they are on Twitter.

Twitter is like almost blindly hunting with a shotgun and Facebook is more like hunting with a scoped rifle.

My advice for getting traffic to your sites without having to work too hard is to add tweet and like buttons to your
pages. [I would add the like button to my blog but it’s not
available for WordPress.com.] *There is a like button that is automatically built into WordPress.com.

This is important because every time someone sees something they
like they can shoot the shotgun and rifle for you. This means
you have people encouraging their friends [people you don’t even know] to visit your site.

All you have to do is post interesting content, add a couple of
share buttons and let your visitors do the work for you.

I would still recommend doing your own tweets and
Facebook status updates to let people know about your updated content, but don’t do it alone. Let your visitors help you.

I’m sure you will see how helpful this is. Also, keep an eye on what
people are tweeting. This will help you have an idea of what
type of content your visitors like. Keep this in mind as you prepare more content for your site.

Thanks for reading,

~Joshua Lyons

P.S. Check out my Facebook and Twitter categories and “Tweet” them if you like them. I’d like more traffic so feel free to fire the Twitter shotgun and Facebook rife for me. =)

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Use Keyword or Kiss Your Business Good Bye

August 29, 2010

If you don’t know how to use keywords your business will die. This is because
keywords are vital to getting your site seen on the internet.

Prehaps the best way to get traffic to your site is by understanding and
using search engine optimisation (SEO).

Search engines like Google, Bing, and Yahoo look at titles, bios, and articles for keywords. Keywords are used to show the reader and the search engines what the website or article is about.

The first thing to do is find out what the best keywords for your industry are. If you go to Google keywords you can enter
keywords to see how popular they are or you can enter a competitor’s website URL to see what people type in Google to find them. This could
be extremely valuable! The top keywords you see are
the keywords you should consider using for your website, blog and articles.

Whether you are using Facebook, Twitter, YouTube, a website or you are writing articles it is important to know and use your keywords.

By including keywords in your titles, bios, and content you can tell the search engines what your site is about.

When people search your keywords your site will appear! As you drive more traffic to your sites you will get a higher page ranking. The higher your ranking the more traffic you will get to the site.

Here are some more sites about SEO if you would like some more reading.
SEO Article
Keyword Article

Good luck on your search for and implementation of outstanding keywords!

I hope this helps,

~Joshua Lyons

P.S. Feel free to add some feedback in the comment box if you found this to be helpful or have anything to add.
Thanks.