Why You Shouldn’t Let Everyone Follow You

Let’s pretend you own a high-end women’s sunglasses store. A mysterious yet magical man comes up to you and tells you he will drive some traffic to your store. You can either have a flood of traffic in one day but cannot
select the traffic demographic or you can have a custom picked list of fashionable women, but would have to wait a whole week. Which would you choose?

Obviously you would choose the second option. Why spend time selling expensive women’s glasses to a crowd of men, children, homeless and uninterested people?

This same principle is true with using Twitter.

If you are wanting to have a successful Twitter campaign you need to locate your primary target audience and find out how to effectively communicate with them.

You want to have as many followers on Twitter as possible but there are some key points to remember.

1. If you follow too many people at once you could appear as a spammer. Limit yourself to no more than 1oo followers a day.
2. You want to keep the follower/following ratio close. Not more than a 10% difference.

Takeing a little extra time to find your target market is well worth the effort.

Develop a quality following.

1. Go to Twellow and follow your target audience. Follow 50-100 people a day.
2. Know your key audience so that you can craft tweets that will be of interest to your followers and will likely be retweeted.

The benefits:

1. Get Google and Bing to index your tweets more often by having your followers retweet your keywords they like.
2. You can effectively monitor your followers (target market) and get to understand their needs and wants. [You can’t do this if your followers are not in your target market.]
3. Increase your brand awareness and get more customers.

Final tip: Lead your Twitter followers to your Facebook account. Facebook is where you can build the strongest relationship with them. Think of Twitter as a business card and Facebook as a one-on-one dinner.

Happy follower hunting!

Thanks for reading,

~Joshua Lyons

How to Change Your Default Landing Page

So you decided it’s a good idea to have a welcome page that is not the wall. This conclusion leads you to ask yourself how. How does one change the default landing page? The answer is not too complicated. Here it is.

First, go to the fan page and click the link  Edit Page under the profile photo.

This will lead you to the next page which shows all your applications. Near the top of the list you will see an Edit link beneath the Wall Settings application. Click on that link.

Now you will see two drop down boxes. You don’t have to worry about the first drop down box, but for the second one you will want to click on the drop down menu and then select the page that you want as your default. From now on, unless you change it, your first time visitors will always go to your selected page instead of the wall.

A note – When I first tried this out I saw that I only went to the new default page once as a visitor. This is a good thing. Once people have seen your default page they already know who you are. From then on they most likely want to go to your wall first to see what’s going on with you. The default landing page is only for first time visitors.

Thanks for reading and I hope it is helpful.

Leave a comment if you have a moment. I’d love some feedback.

~Joshua Lyons

How to Customize Your Facebook Welcome Tab (For fan pages)

So it’s a good idea to lead people to your custom page on Facebook rather than to your wall for the first impression. How do you do this though?

First you should go to your fan page. Sometimes Facebook updates their site. Because of this links and tabs will be moved around. This means you may have to do a little searching if you are reading this a long time after the post.

Second you should click on the link that’s just under your profile and says “Edit Page.”

Scroll down to the bottom of the new page and you will see the option to click “More Applications – Browse More.” This is what you want to click.

Now, in the top left corner of the new page you will see a search box. In that box you should type “welcome page” and press enter.

You are now at a page that has a list of Facebook applications that you may be interested in using. I have looked at all of these and have decided that the best one to use for my business is Pagemoda. It has a blue icon and says Pagemoda in it. If you want to use Pagemoda go ahead on click on it.

On the new page in the top left corner you will see a link that says “Add to my Page.” This is under the profile picture. Click on that link.

You will then be asked which page you want that link to be applied to. Once you select the page you can close that window and navigate back to your fan page.

Click on the “Edit Page” option under your logo again.

Now you will see “Pagebuilder Welcome Tab” on your list of apps. Go to that application and click edit.

From here on out Pagemoda will tell you how to set up your page. It’s really not difficult at all. If you would like to look at the page I created for my business you can paste the provided link into your browser.

Good luck with your page and I hope this helped.

For my next posting I will tell you how to make it so that your new welcome page is automatically the default landing page for new visitors. This way they won’t see your wall first.

Thanks for reading,

~Joshua Lyons

http://www.facebook.com/pages/Pensacola-FL/Pensacola-Sign/120197568946?v=app_112078882147346