Posts Tagged ‘facebook applications’

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Beware of Facebook’s Offer to Merge Fan and Place Pages

December 12, 2010

Facebook is now allowing, even encouraging, businesses to merge their
fan page with their place page. This can be good for some businesses but

Facebook Mergeit can also be very bad for some businesses.
Make sure you know what you are doing
before you click the unchangeable “merge”
button. (UPDATE: 1/6/11 -As of Dec. 2010
Facebook added the option to unmerge.)

Merged Fan Pages and Place Pages

Pros:
1. People who visit  your place page can see
what other friends are their. They can also
see which friends were recently there.
2. A map is provided at the top of the info tab which allows people to
see exactly where the business or event is located.

Cons:
1. The default landing page cannot be changed. The default landing page is
pretty much the same thing as the wall.
2. Custom pages cannot be seen on the place page. FBML<> are an
exception to this. (UPDATE: 12/14/2010 – I can’t speak for every app
that makes custom
pages, but Pagemodo.com is now able to
make a page that works. Still, be
careful if you use a custom page
that isn’t provided by Pagemodo.)
FBML pages will work, but you have
to know how to do Facebook’s version of html. If you have a page using a
custom Facebook application it will not be able to display. This could be
very bad if you paid a lot of money for an expensive custom page that isn’t
in FBML.
3. The tabs that are ordinarily across the top of the fan page (i.e. wall, info,
photos, notes, etc.) are moved to the left side of the Place page and are
much smaller than the fan page tabs.
4. The only people who can view the Place page are people who use smart
phone. Desktops and laptops cannot view the place page.

There has been a growing group of people who are against the merge. You
may want to follow this link to view the Facebook group and see why they
don’t like the merge.

If your business or event relies heavily on having high volumes of
traffic you may want to consider merging your page. This is especially
true if a large number of your visitors use smart phones.

For many businesses it may be a good idea to wait to see how Facebook’s
place page evolves before merging your page and losing the ability to set
the default landing page and possibly lose your custom Facebook tab.

In most cases I would highly recommend that you do not merge your page.
There are several reasons for this. If you would like me to go into more
details as to why I think most businesses should not merge you can read
Don’t Let People See Your Wall! (For Fan Pages) or you can add a comment

to this posting.

Thanks for reading,
~Joshua Lyons

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The Easiest Way to Get More Traffic

September 2, 2010

Get traffic!

It doesn’t matter what kind of site you have. You must
get traffic to your site!

If you don’t get traffic you might as well not develop and
maintain an internet site.

What is the best way to get traffic to your site without having to
spend a million hours on Twitter and Facebook to let people know about
your site?

Before I answer that question I’m going to talk about Twitter and
Facebook for a minute.

Twitter is great because there are so many people out there who use it. If you send a tweet there could easily be thousands of people who see it!

Twitter has about 160 million monthly users. Granted, only a
few of them may click the link to your site; but still, that’s better than
nothing. That’s free traffic!

Facebook is great for virtually the same reason. Facebook has about
500 million active users [Check both of the links above for stats.] When people comment on Facebook the comments are not as ignored as they are on Twitter.

Twitter is like almost blindly hunting with a shotgun and Facebook is more like hunting with a scoped rifle.

My advice for getting traffic to your sites without having to work too hard is to add tweet and like buttons to your
pages. [I would add the like button to my blog but it’s not
available for WordPress.com.] *There is a like button that is automatically built into WordPress.com.

This is important because every time someone sees something they
like they can shoot the shotgun and rifle for you. This means
you have people encouraging their friends [people you don’t even know] to visit your site.

All you have to do is post interesting content, add a couple of
share buttons and let your visitors do the work for you.

I would still recommend doing your own tweets and
Facebook status updates to let people know about your updated content, but don’t do it alone. Let your visitors help you.

I’m sure you will see how helpful this is. Also, keep an eye on what
people are tweeting. This will help you have an idea of what
type of content your visitors like. Keep this in mind as you prepare more content for your site.

Thanks for reading,

~Joshua Lyons

P.S. Check out my Facebook and Twitter categories and “Tweet” them if you like them. I’d like more traffic so feel free to fire the Twitter shotgun and Facebook rife for me. =)

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How to Change Your Default Landing Page

August 10, 2010

So you decided it’s a good idea to have a welcome page that is not the wall. This conclusion leads you to ask yourself how. How does one change the default landing page? The answer is not too complicated. Here it is.

First, go to the fan page and click the link  Edit Page under the profile photo.

This will lead you to the next page which shows all your applications. Near the top of the list you will see an Edit link beneath the Wall Settings application. Click on that link.

Now you will see two drop down boxes. You don’t have to worry about the first drop down box, but for the second one you will want to click on the drop down menu and then select the page that you want as your default. From now on, unless you change it, your first time visitors will always go to your selected page instead of the wall.

A note – When I first tried this out I saw that I only went to the new default page once as a visitor. This is a good thing. Once people have seen your default page they already know who you are. From then on they most likely want to go to your wall first to see what’s going on with you. The default landing page is only for first time visitors.

Thanks for reading and I hope it is helpful.

Leave a comment if you have a moment. I’d love some feedback.

~Joshua Lyons

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How to Customize Your Facebook Welcome Tab (For fan pages)

August 8, 2010

So it’s a good idea to lead people to your custom page on Facebook rather than to your wall for the first impression. How do you do this though?

First you should go to your fan page. Sometimes Facebook updates their site. Because of this links and tabs will be moved around. This means you may have to do a little searching if you are reading this a long time after the post.

Second you should click on the link that’s just under your profile and says “Edit Page.”

Scroll down to the bottom of the new page and you will see the option to click “More Applications – Browse More.” This is what you want to click.

Now, in the top left corner of the new page you will see a search box. In that box you should type “welcome page” and press enter.

You are now at a page that has a list of Facebook applications that you may be interested in using. I have looked at all of these and have decided that the best one to use for my business is Pagemoda. It has a blue icon and says Pagemoda in it. If you want to use Pagemoda go ahead on click on it.

On the new page in the top left corner you will see a link that says “Add to my Page.” This is under the profile picture. Click on that link.

You will then be asked which page you want that link to be applied to. Once you select the page you can close that window and navigate back to your fan page.

Click on the “Edit Page” option under your logo again.

Now you will see “Pagebuilder Welcome Tab” on your list of apps. Go to that application and click edit.

From here on out Pagemoda will tell you how to set up your page. It’s really not difficult at all. If you would like to look at the page I created for my business you can paste the provided link into your browser.

Good luck with your page and I hope this helped.

For my next posting I will tell you how to make it so that your new welcome page is automatically the default landing page for new visitors. This way they won’t see your wall first.

Thanks for reading,

~Joshua Lyons

http://www.facebook.com/pages/Pensacola-FL/Pensacola-Sign/120197568946?v=app_112078882147346