Why You Shouldn’t Let Everyone Follow You

Let’s pretend you own a high-end women’s sunglasses store. A mysterious yet magical man comes up to you and tells you he will drive some traffic to your store. You can either have a flood of traffic in one day but cannot
select the traffic demographic or you can have a custom picked list of fashionable women, but would have to wait a whole week. Which would you choose?

Obviously you would choose the second option. Why spend time selling expensive women’s glasses to a crowd of men, children, homeless and uninterested people?

This same principle is true with using Twitter.

If you are wanting to have a successful Twitter campaign you need to locate your primary target audience and find out how to effectively communicate with them.

You want to have as many followers on Twitter as possible but there are some key points to remember.

1. If you follow too many people at once you could appear as a spammer. Limit yourself to no more than 1oo followers a day.
2. You want to keep the follower/following ratio close. Not more than a 10% difference.

Takeing a little extra time to find your target market is well worth the effort.

Develop a quality following.

1. Go to Twellow and follow your target audience. Follow 50-100 people a day.
2. Know your key audience so that you can craft tweets that will be of interest to your followers and will likely be retweeted.

The benefits:

1. Get Google and Bing to index your tweets more often by having your followers retweet your keywords they like.
2. You can effectively monitor your followers (target market) and get to understand their needs and wants. [You can’t do this if your followers are not in your target market.]
3. Increase your brand awareness and get more customers.

Final tip: Lead your Twitter followers to your Facebook account. Facebook is where you can build the strongest relationship with them. Think of Twitter as a business card and Facebook as a one-on-one dinner.

Happy follower hunting!

Thanks for reading,

~Joshua Lyons

Don’t Let People See Your Wall! (For fan pages)

If you were interviewing for a job would you prefer the interviewer to ask all of the people you know about you, or would you prefer that he ask you directly? Of course you want the interviewer to ask you directly. This is because you want to give him/her a positive first impression. Not that the people who know you would say bad things per se, but you don’t want to risk anything. You want to be sure that you will provide a positive first impression.

This situation is virtually the same with a Facebook fan page for a business. Why would you want potential clients looking at your muddied wall? Sure, you may have great content on the wall, but the first impression a guest gets should be controlled. It should be a perception of you that you want the visitor to have. Now, after they have seen your customized welcome page and gotten a first impression, they can certainly look at your wall. Just make sure that you create a quality welcome page that can help form a positive first impression about your business. Don’t leave that job to the wall which can be tainted by “friends.”

My next posting will talk more about how to set a custom page.

Thanks for reading,

~ Joshua Lyons

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