Archive for the ‘Blogs Posts’ Category

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Are Social Media Your Minions?

October 10, 2010

This post is very different from everything else I have done on this
blog; but it should help drive home the point that social media platforms
should work in unison and not independantly.

Here are three of the best minions I have ever had working for me. I have
given each one some orders. They are as follow:

Minion #1: Twitter – Twitter, when someone runs a Google search there will
be 10 results on the first page. Your job is to make my name, my
reputation, and what I have to offer appear as all ten of those top search
results. By doing this we can knock all opposition off the first page of the
search results.

Minion #2: Blogs – Blogs, your objective is to continually give the world great
information. Tell them what they want to hear and give them a longing to
come back to see what you have to say next time. Then, create interest and
desire within the reader. Persuade the reader that we are awesome and that
they will do anything for us. Convince them that they need us!

Minion #3: Facebook – Facebook, your mission is to direct our fans. If we are
needing to push them to our blog and feed them information you will give
them incentives to go there. If we need people to go to Twitter, to help
increase page rankings, you will convince the fans that they need to go to
Twitter. Do whatever is necessary to guide the world in the direction we
desire.

By having my minions work together I can create an effective plan for world
domination. If they do not work together I will be left with a team of
minions who are aimlessly trying to do something but will not be able to do
so effectively.

1. Use Twitter to get your company, products, and services all over the first
page of Google.

2. Use your blog to inform your target market and to create a desire for
what you have to offer.

3. Use Facebook as a way to guide your fans to do whatever it is that needs to
be done. This could be retweeting your tweets, posting comments on your
blog, giving feedback about a product, or something else. Facebook should
be used to direct your fans.

By making your social media platforms work together you will find your
social media campaigns to be much more successful than if they are not
working together.

Use your minions and rule the world!

Thanks for reading,

~Joshua Lyons

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7 Timeless Blogging Tips

September 19, 2010

Here are seven blogging tips that should be followed.

1. Post frequently.
The more often you post the more readers you will have. As people
read your blog you will grow a following. This will establish your
credibility and will show search engines that people have an interest in

Seven Tips

you and what you have to say.

2. Post on a schedule.
Select the best days for you to post new content. By having set times your readers will begin to establish a routine for when they will check your blog. Don’t make your readers take guesses as to whether or not you might have new information.

3. Vary your paragraph lengths.
Seeing a giant block of text can be daunting for some people when they know they have to read through the whole thing to get to the end. Vary  the length so as to subconsciously convince your readers that your content is varied and interesting.

4. Write content because you want to write it; not because you
have to write it.

If you are writing a blog entry because your on a schedule you might as well stop blogging. When you write something that you don’t have a passion for, your readers will pick up on that. Your readers will find your
post uninteresting and even boring. Write with passion and take the necessary
time to find information worth writing about.

5. Make the reader ask “what” at the end of each line.
Here is a link to a post that covers this issue. “Do Your Readers Lose Interest?

6. Submit your blog to IMAutomator.com and other
bookmarking sites.

Let other sites develop backlinks to your blog. This will show the search engines that your site is valued by the public. This helps with SEO.

7. Share your blog post on your appropriate social
media platforms.

Tell your friends and followers that you have a new post. Ask them to check
it out and give you feedback. This will increase your blog traffic and will
give you valuable comments on what you wrote.

Good luck with your blogging and I hope this helps.

Thanks for reading,

~Joshua Lyons

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Do Your Readers Lose Interest?

September 17, 2010

Why do people stop reading your blog posts [or articles and
website information]?

There could be a number of reasons why the reader
loses interest. One reason could be that he/she is receiving too much
information on each line of text.

One of the keys to keeping the attention of your audience is making the reader ask “what” at the end of each line.

I’ll give two examples to help illustrate this. The first example is of
what not to do and the second example is of what you
should do.

1. Bob and I will go to the store tomorrow morning.

2. Bob and I will go to the
store tomorrow morning.

 

Readers lose interest?

 

The first example tells you
in the first line
that the destination is the store. That answers the question of
where they are going.

The second example leaves you with “going to the…”. This makes the reader ask the question “what”… “What is their destination?”

If each line throughout the copy-writing ends with a word that makes the reader ask “what” then your copy-writing will make the reader want to keep reading your post line after line.

  • Each line leads into the next.
  • Each line leaves the reader asking the questions “what”.
  • Each line encourages the reader to read the next line.
  • The only line to complete a thought is the last line of the paragraph.

I hope this helps and if you have any comments feel free to leave them in the comment box below.

Thanks for reading,

~Joshua Lyons

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Choose The Right Blog Platform

September 14, 2010

Where to begin?
When starting a blog for your business there are three different platforms you
should consider using. From what I’ve seen the top two blog platforms are
WordPress and Blogger. [I’ll talk about the third platform in a moment.]

You can always find other platforms to use but these two seem to be the most
popular.

WordPress and Blogger

  • Both platforms are easy to use in that they allow for easy customization
    of your blog appearance.
  • Both platforms give your blog excellent visibility to search engine
    crawlers.
  • WordPress is strict about having not advertising or spamming through
    the blogs that are hosted.
  • WordPress has blogs with higher quality content than Blogger.
  • If you are planning to use your blog to promote your products or
    services you probably don’t want to use WordPress unless you are very
    subtile in the way you advertise them.
  • Blogger is less strict about having products and services displayed on
    the hosted blogs than WordPress.
  • Because businesses can advertise, Blogger blogs do not generally have
    the same level of quality content as WordPress. They are more spam
    and advertisement oriented.
  • Blogger will however allow you to speak more freely about your
    products and services.

The third option for your blog is to have it hosted from your website. If you
have your own website with blogging capabilities I would recommend
using this option over the first two options. The reason for this is that
having a blog on your own website will greatly increase the flow of traffic to
your website.

Better to send people to your website than to have them go to a third-party
and then hope they come to your website.

A perfect example
I recently built a social media website for my consultation
business. My site does not have blogging capabilities. Because of this I
am going to invite you to my site.

Click on Joshua Lyons to visit my site.

Will you visit my site? I don’t know. I can’t guarantee you will click the
link and boost my website traffic. If this blog were on my website you
would be boosting my traffic statistics as you read this right now.

Good luck with choosing the best site for hosting your blog!

You can click of following link to read my blog post on why We Need to Blog.

Thanks for reading,

~Joshua Lyons

Please leave feedback in the comments option below if you can provide more
useful information about blogging platforms. Thanks!

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We Need to Blog

September 13, 2010

So what’s the big deal about blogs?

Why are blogs so important that there are literally hundreds of
millions of them?

Having a company blog is valuable for the following four reasons.

1. Blogs allow your business to seem personable as opposed to
being just a cold, heartless, money driven business. By becoming personable
you can build a rapport with your audience. Needless to say, a
business with a strong customer relationship will become
much more successful than one without.

2. Blogs allow you to give custom-made messages to your audience. It’s like
free advertising. It used to be that you had to pay to get an
advertisement published, but now you can do it for free. However, make sure
it doesn’t look like you are advertising. Be subtile.

3. Blogs provide your target markets a medium through which to
communicate with you. This is an excellent way to monitor what people are
saying about your business and get free feedback from the
people you are interested in reaching.

4. Blogs are great for increasing traffic to your Facebook, Twitter, or
website pages.

Blogs are valuable. If you don’t have one I would suggest that you consider starting one.

Thanks for reading,

~Joshua Lyons