Posts Tagged ‘search engine optimisation’

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You Are Properly Using Google Places; Right?

November 14, 2010

Having your business listed in Google places is extremely valuable
for increasing your visibility and your page ranking in a Google
search. There are several things you should do in order to help
increase your Google Places ranking.

Google recently reconfigured the way they rank pages. If they
think the person doing the search is trying to find a local business they
will automatically put the Google Places results at the top of the
search page. If your business isn’t listed in Google Places you will not
show up in that list. Therefore, make sure you have your Google
Places page set up.

Once you have created your page you should do as much as possible to
make  your page rank higher than your competition’s Google Places
rankings.

Here are a few things you can do to help create a positive Google Places ranking.

1. Have a 100% complete profile. If you took enough time to fill out all
the information you should get much further along than those who
don’t fill out the profile. That’s common since.

2. Upload photos and videos [If you have them] to your places page. Make
sure your favorite photo is the first one you upload. This picture will be
used as a profile photo that people can actually see when your place
shows up in a Google search. Here is an example of what the
places search results
will look like when it displays your photos.

3. Get reviews! This is extremely important! First of all, don’t write your
own reviews. Most of the time it is obvious that they aren’t genuine. Take a
look sometime at someone who has a lot of reviews and look at the
dates they are posted. Some businesses will suddenly have a boost of
reviews all on the same day or within a period of a few days. Then the
reviews stop coming in. Those almost always turn out to be the
company writing reviews on itself.

If you have a quality business it shouldn’t be hard to ask a few of your
top customers or clients to write a short review for you. Asking 10
people to write a review for you will significantly improve your
ranking and credibility. You could even offer an incentive to get your
favorite customers to write for you.

4. Use Google Posts. Using Google Posts is like using the status
update for Facebook. You are able to enter as many as 160 characters of
text and publish it with your places page. If you have something going
on make sure to use the Google Posts option to let people know about
it. Also, consider using keywords to add to your industry relevance.

5. Have a well designed website. If your website is built well for search
engine optimization purposes you will seem important to Google. This will
of course be helpful for your places ranking when someone is
searching for a local business.

6. Add a description for your company. This is a short description but it
is an excellent place to add the most relevant keywords for your
industry.

7. Properly categorize your places page. There is a section that allows
you to categorize your business. If you own an ice cream business and
don’t categorize it as ice cream it may be difficult to get your page to
show up in an ice cream business search. Make sure to categorize your
business properly.

There are some more strategies and aspects to successfully using Google
Places but I think the seven points listed above are perhaps the most
important things to be taken advantage of.

I hope this helps and please feel free to leave comments and suggestions
to this post!

Thanks for reading,

~Joshua Lyons

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3 Important Things to Check on Your Website

October 31, 2010

I don’t know much about html and programming, but I can tell if my
company website is designed to get the attention of Google and other
search engines.

I’ve noticed that a lot of websites are built to appear attractive to
visitors but ignore hidden aspects that make search engines happy.

Here are some steps my company took to increase our page rankings
on some various search terms. We now rank number one in almost
every search that people use to find us.

Go to your website and right-click on the background. In the tab that
appears you will see an option to click on “View Source (V).” Click that
option.

There are three things in that crazy maze of letters, numbers, and
symbols that you need to find.

Meta Descriptions

Three SEO Tips1. Look for where it says
<META NAME=”description” CONTENT= towards
the top of the window. This is the description of
the website that Google displays in the Google
search. This is the first thing people will read
about who you are and what you offer. This is
very important because the keywords people
are using to find you should be in that
description. That will help google give your page a
higher ranking. If you leave this section blank
Google will make up a meta description for
you. It’s better to make your own description using the keywords you
want. The meta description should be no more than about 160
characters long and should be written in readable sentences and not just
a list of keywords. People will read your meta so be careful as you
craft it.

Meta Keywords

2. Look for <META NAME=”keywords” CONTENT=. This should be very
close to where it has the description. This is the place where you want to
add the keywords that are most relevant to your site. You don’t have
to list them in sentence form like you do for the description. Just
add some keywords or phrases which are separated by commas. Most
people recommend that you have somewhere from four to nine keywords
or phrases. Choose your keywords well. I would recommend using
Google AdWords
to find the best keywords for your site. One good idea I
read was to include your city as a keyword. Don’t just include the products or
services you offer.

Meta Alts & Titles

3. The last place to look for is a little more tricky than the first
two. You will need to find the part of the page that says “<body….” If you
have a picture in the body of your website you will also see some text that
says “<img….” After  and are the last two places you want to pay some
attention to. Each time you have an image in your website there will be alt
and title names available to the image. You could think of alts and titles as
very brief descriptions you can give to your photos. Again, you
want to use keywords that are associated with the page. By adding
alts and titles to each image you can give Google and other search
engines more opportunities to see what your page is about. The more
you can describe your page to the search engines the better.

These three steps are focused on making keywords for the search engines
to see.

I would strongly suggest looking at your website to see if you
have individual descriptions for each page, individual keywords for
each page, and unique alts and titles for each image in your site.

If your site isn’t taking advantage of these SEO methods you should
come up with descriptions, keywords, alts, and titles and ask your
webmaster to include them in your site.

Give it a few days for the search engines to take a look (crawl) your
page. Once this is done I suspect your page ranking will improve.

I hope this helps and if you have any questions or anything to add
feel free to leave a comment.

Thanks for reading!

~Joshua Lyons

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Use Keyword or Kiss Your Business Good Bye

August 29, 2010

If you don’t know how to use keywords your business will die. This is because
keywords are vital to getting your site seen on the internet.

Prehaps the best way to get traffic to your site is by understanding and
using search engine optimisation (SEO).

Search engines like Google, Bing, and Yahoo look at titles, bios, and articles for keywords. Keywords are used to show the reader and the search engines what the website or article is about.

The first thing to do is find out what the best keywords for your industry are. If you go to Google keywords you can enter
keywords to see how popular they are or you can enter a competitor’s website URL to see what people type in Google to find them. This could
be extremely valuable! The top keywords you see are
the keywords you should consider using for your website, blog and articles.

Whether you are using Facebook, Twitter, YouTube, a website or you are writing articles it is important to know and use your keywords.

By including keywords in your titles, bios, and content you can tell the search engines what your site is about.

When people search your keywords your site will appear! As you drive more traffic to your sites you will get a higher page ranking. The higher your ranking the more traffic you will get to the site.

Here are some more sites about SEO if you would like some more reading.
SEO Article
Keyword Article

Good luck on your search for and implementation of outstanding keywords!

I hope this helps,

~Joshua Lyons

P.S. Feel free to add some feedback in the comment box if you found this to be helpful or have anything to add.
Thanks.