Posts Tagged ‘website’

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3 Important Things to Check on Your Website

October 31, 2010

I don’t know much about html and programming, but I can tell if my
company website is designed to get the attention of Google and other
search engines.

I’ve noticed that a lot of websites are built to appear attractive to
visitors but ignore hidden aspects that make search engines happy.

Here are some steps my company took to increase our page rankings
on some various search terms. We now rank number one in almost
every search that people use to find us.

Go to your website and right-click on the background. In the tab that
appears you will see an option to click on “View Source (V).” Click that
option.

There are three things in that crazy maze of letters, numbers, and
symbols that you need to find.

Meta Descriptions

Three SEO Tips1. Look for where it says
<META NAME=”description” CONTENT= towards
the top of the window. This is the description of
the website that Google displays in the Google
search. This is the first thing people will read
about who you are and what you offer. This is
very important because the keywords people
are using to find you should be in that
description. That will help google give your page a
higher ranking. If you leave this section blank
Google will make up a meta description for
you. It’s better to make your own description using the keywords you
want. The meta description should be no more than about 160
characters long and should be written in readable sentences and not just
a list of keywords. People will read your meta so be careful as you
craft it.

Meta Keywords

2. Look for <META NAME=”keywords” CONTENT=. This should be very
close to where it has the description. This is the place where you want to
add the keywords that are most relevant to your site. You don’t have
to list them in sentence form like you do for the description. Just
add some keywords or phrases which are separated by commas. Most
people recommend that you have somewhere from four to nine keywords
or phrases. Choose your keywords well. I would recommend using
Google AdWords
to find the best keywords for your site. One good idea I
read was to include your city as a keyword. Don’t just include the products or
services you offer.

Meta Alts & Titles

3. The last place to look for is a little more tricky than the first
two. You will need to find the part of the page that says “<body….” If you
have a picture in the body of your website you will also see some text that
says “<img….” After  and are the last two places you want to pay some
attention to. Each time you have an image in your website there will be alt
and title names available to the image. You could think of alts and titles as
very brief descriptions you can give to your photos. Again, you
want to use keywords that are associated with the page. By adding
alts and titles to each image you can give Google and other search
engines more opportunities to see what your page is about. The more
you can describe your page to the search engines the better.

These three steps are focused on making keywords for the search engines
to see.

I would strongly suggest looking at your website to see if you
have individual descriptions for each page, individual keywords for
each page, and unique alts and titles for each image in your site.

If your site isn’t taking advantage of these SEO methods you should
come up with descriptions, keywords, alts, and titles and ask your
webmaster to include them in your site.

Give it a few days for the search engines to take a look (crawl) your
page. Once this is done I suspect your page ranking will improve.

I hope this helps and if you have any questions or anything to add
feel free to leave a comment.

Thanks for reading!

~Joshua Lyons

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Fan Page vs Website

September 23, 2010

Your business just made a website not too long ago. Why would you need
to have a fan page now?

From what I’ve seen a fan page is almost like another website. You can add
tabs, give promotions, say whatever you want [within reason] and you can
even insert a couple of PayPal applications.

The reason you want a fan page is because a fan page allows you to
interact with your visitors (fans). A website is generally a final
destination site that allows people to read about and purchase the products of
interest.

A website does not usually develop interest in or desire for the
products you sell. This is where a Facebook fan page comes in.

By having a fan page your company can talk about interesting
topics. Talk about the Super Bowl, the Olympics, the bed bug epidemic going
on the US and anything else that is deemed interesting. You can talk about
topics that are of interest to your target market. This shows that your
content is interesting.

Facebook vs Website

When you have a product you
really want to push you can
bring that up as a topic of
interest.

Now that people know you
speak about topics that are
interesting, and you have
developed a relationship with
your fans, you can more easily
convince your fans that your
product is both interesting
and desirable. From there you
can lead your fans to the
website or store to actually purchase the product that was pushed.

Facebook fan pages are used, unlike websites, to create targeted
relationships and to encourage product interest and desire to grow in
the minds of your audience.

You can just stick with a website, but why do that when you can use
Facebook to actually get people interested in what you have to offer?

I’m sure there are many other difference between a fan page and a
website. If you think of something that I didn’t talk about please
submit it in the comments field below. With any luck we will soon
have long list of pros and cons to a fan page.

Thanks for reading,

Joshua Lyons

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Choose The Right Blog Platform

September 14, 2010

Where to begin?
When starting a blog for your business there are three different platforms you
should consider using. From what I’ve seen the top two blog platforms are
WordPress and Blogger. [I’ll talk about the third platform in a moment.]

You can always find other platforms to use but these two seem to be the most
popular.

WordPress and Blogger

  • Both platforms are easy to use in that they allow for easy customization
    of your blog appearance.
  • Both platforms give your blog excellent visibility to search engine
    crawlers.
  • WordPress is strict about having not advertising or spamming through
    the blogs that are hosted.
  • WordPress has blogs with higher quality content than Blogger.
  • If you are planning to use your blog to promote your products or
    services you probably don’t want to use WordPress unless you are very
    subtile in the way you advertise them.
  • Blogger is less strict about having products and services displayed on
    the hosted blogs than WordPress.
  • Because businesses can advertise, Blogger blogs do not generally have
    the same level of quality content as WordPress. They are more spam
    and advertisement oriented.
  • Blogger will however allow you to speak more freely about your
    products and services.

The third option for your blog is to have it hosted from your website. If you
have your own website with blogging capabilities I would recommend
using this option over the first two options. The reason for this is that
having a blog on your own website will greatly increase the flow of traffic to
your website.

Better to send people to your website than to have them go to a third-party
and then hope they come to your website.

A perfect example
I recently built a social media website for my consultation
business. My site does not have blogging capabilities. Because of this I
am going to invite you to my site.

Click on Joshua Lyons to visit my site.

Will you visit my site? I don’t know. I can’t guarantee you will click the
link and boost my website traffic. If this blog were on my website you
would be boosting my traffic statistics as you read this right now.

Good luck with choosing the best site for hosting your blog!

You can click of following link to read my blog post on why We Need to Blog.

Thanks for reading,

~Joshua Lyons

Please leave feedback in the comments option below if you can provide more
useful information about blogging platforms. Thanks!