Posts Tagged ‘Joshua Lyons’

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Beware of Facebook’s Offer to Merge Fan and Place Pages

December 12, 2010

Facebook is now allowing, even encouraging, businesses to merge their
fan page with their place page. This can be good for some businesses but

Facebook Mergeit can also be very bad for some businesses.
Make sure you know what you are doing
before you click the unchangeable “merge”
button. (UPDATE: 1/6/11 -As of Dec. 2010
Facebook added the option to unmerge.)

Merged Fan Pages and Place Pages

Pros:
1. People who visit  your place page can see
what other friends are their. They can also
see which friends were recently there.
2. A map is provided at the top of the info tab which allows people to
see exactly where the business or event is located.

Cons:
1. The default landing page cannot be changed. The default landing page is
pretty much the same thing as the wall.
2. Custom pages cannot be seen on the place page. FBML<> are an
exception to this. (UPDATE: 12/14/2010 – I can’t speak for every app
that makes custom
pages, but Pagemodo.com is now able to
make a page that works. Still, be
careful if you use a custom page
that isn’t provided by Pagemodo.)
FBML pages will work, but you have
to know how to do Facebook’s version of html. If you have a page using a
custom Facebook application it will not be able to display. This could be
very bad if you paid a lot of money for an expensive custom page that isn’t
in FBML.
3. The tabs that are ordinarily across the top of the fan page (i.e. wall, info,
photos, notes, etc.) are moved to the left side of the Place page and are
much smaller than the fan page tabs.
4. The only people who can view the Place page are people who use smart
phone. Desktops and laptops cannot view the place page.

There has been a growing group of people who are against the merge. You
may want to follow this link to view the Facebook group and see why they
don’t like the merge.

If your business or event relies heavily on having high volumes of
traffic you may want to consider merging your page. This is especially
true if a large number of your visitors use smart phones.

For many businesses it may be a good idea to wait to see how Facebook’s
place page evolves before merging your page and losing the ability to set
the default landing page and possibly lose your custom Facebook tab.

In most cases I would highly recommend that you do not merge your page.
There are several reasons for this. If you would like me to go into more
details as to why I think most businesses should not merge you can read
Don’t Let People See Your Wall! (For Fan Pages) or you can add a comment

to this posting.

Thanks for reading,
~Joshua Lyons

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Say Goodbye To Long And Ugly URLs

November 28, 2010

Have you ever copied and pasted a link that was so long you couldn’t
send it in a tweet; or maybe it was so long that it just didn’t look good in the
email? Here is the solution.

Go to tinyurl.com and paste the long url into the provided field. After
this is done click on “Make tiny url” and a new [short] link will be
provided. The new link goes to the same web page as the long link, but it
won’t take up your character space.

I hope you get a lot of use out of tinyurl. This post ties in well with my
Twitter category
which gives advice on what to tweet, how often to
tweet, and other general Twitter tips.

Thanks for reading,

~Joshua Lyons

P.S. Since posting this entry I have had about a dozen comments from
people recommending  bit.ly.com. as well. I checked out that site and
I am impressed with it. I would encourage you to check out both sites
and see which one is more comfortable. You’ve got options!

P.S.S. Here is a well written article about the concerns/pitfalls of using
shortlinks from tinyurl, bit.ly, and similar sites. It’s worth a read.
http://www.metaltoad.com/blog/url-shorteners-must-die

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The Best Free Video Creation Site I’ve Found

November 21, 2010

The best website I’ve found for creating professional looking videos for free is
Animoto
.

The free version of Animoto allows you to create 30 second videos
using templates. Although templates frequently scream ”cheesy!” Animoto has
several template options which are quite good. You’re able to include
pictures, text, music, [from their music library or from yours] or
video clips.

With the free version you can create videos with Animoto and use them to
do any of the following:
1. Add videos to your Google Place page to increase your Google ranking
2. Send videos to your social media platforms such as Facebook and Twitter
3. Embed videos into your blog or website

I’ve added one of the videos I’m using for my company to this blog. We
created this video to increase our Google Place page ranking. There are
four more videos on our places page that you can look at if you would like to
see some other template examples.

Thanks for reading and let me know if you found this useful.

~Joshua Lyons

P.S. If you liked this post you will probably like my post on where to get free
high resolution photos
and edit them for free on the web.

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Get High Resolution Photos And Edit For Free

October 24, 2010

*Notice additional information added in bold at the end of the
entry.

We frequently need photos to add a look of professionalism to
blog posts, articles, websites, or other sites. Where can we
get high-resolution photos and how can we edit them for
free?

Photoxpress is the best place I’ve found to get free photos.
The free version limits you to ten photos a day, but the
resolution is very high and it’s not common that a person will
need more than 10 photos a day.

Photoshop is an excellent software program for photo editing; but
what if you don’t have Photoshop and you’re not willing to pay
the money to get it?

Picnik is a great site that allows you to upload photos and
edit them. The service is free, easy to use, and provides
a number of editing options ranging from adding text, to
cropping, to adding special effects and features.

By using photoxpress and picnik together you can create high
quality customized photos.

There is also a picnik application that can be added to your
Facebook fan page. This makes it easier to edit your photos without
having to leave your fan page.

I hope this helps and thanks for reading,

~Joshua Lyons

(12/28/2010) Photoxpress has changed their pricing plans
since I created this post. Now, if you already
have an account you will continue to get the 10 free
photos a day. If you do not have an account you will
need purchase a paid version. If you don’t want to pay |
for the photos I would recommend going to stock.xchng
instead. They seem to be an excellent alternative.

Edit your free photos
Edited Photo
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Are Social Media Your Minions?

October 10, 2010

This post is very different from everything else I have done on this
blog; but it should help drive home the point that social media platforms
should work in unison and not independantly.

Here are three of the best minions I have ever had working for me. I have
given each one some orders. They are as follow:

Minion #1: Twitter – Twitter, when someone runs a Google search there will
be 10 results on the first page. Your job is to make my name, my
reputation, and what I have to offer appear as all ten of those top search
results. By doing this we can knock all opposition off the first page of the
search results.

Minion #2: Blogs – Blogs, your objective is to continually give the world great
information. Tell them what they want to hear and give them a longing to
come back to see what you have to say next time. Then, create interest and
desire within the reader. Persuade the reader that we are awesome and that
they will do anything for us. Convince them that they need us!

Minion #3: Facebook – Facebook, your mission is to direct our fans. If we are
needing to push them to our blog and feed them information you will give
them incentives to go there. If we need people to go to Twitter, to help
increase page rankings, you will convince the fans that they need to go to
Twitter. Do whatever is necessary to guide the world in the direction we
desire.

By having my minions work together I can create an effective plan for world
domination. If they do not work together I will be left with a team of
minions who are aimlessly trying to do something but will not be able to do
so effectively.

1. Use Twitter to get your company, products, and services all over the first
page of Google.

2. Use your blog to inform your target market and to create a desire for
what you have to offer.

3. Use Facebook as a way to guide your fans to do whatever it is that needs to
be done. This could be retweeting your tweets, posting comments on your
blog, giving feedback about a product, or something else. Facebook should
be used to direct your fans.

By making your social media platforms work together you will find your
social media campaigns to be much more successful than if they are not
working together.

Use your minions and rule the world!

Thanks for reading,

~Joshua Lyons