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Why You Shouldn’t Let Everyone Follow You

Let’s pretend you own a high-end women’s sunglasses store. A mysterious yet magical man comes up to you and
tells you he will drive some traffic to your store. You can either have a flood of traffic in one day but cannot
select the traffic demographic or you can have a custom picked list of fashionable women, but would have to
wait a whole week. Which would you choose?

Obviously you would choose the second option. Why spend time selling expensive women’s glasses to a crowd of
men, children, homeless and uninterested people?

This same principle is true with using Twitter.

If you are wanting to have a successful Twitter campaign you need to locate your primary target audience and find out how to effectively communicate with them.

You want to have as many followers on Twitter as possible but there are some key points to remember.
1. If you follow too many people at once you could appear as a spammer. Limit yourself to no more than
1oo followers a day.
2. You want to keep the follower/following ratio close. Not more than a 10% difference.

Takeing a little extra time to find your target market is well worth the effort.

Develop a quality following.
1. Go to Twellow and follow your target audience. Follow 50-100 people a day.
2. Know your key audience so that you can craft tweets that will be of interest to your followers and will likely be
retweeted.

The benefits:

  1. Get Google and Bing to index your tweets more often by having your followers retweet your keywords they like.
  2. You can effectively monitor your followers (target market) and get to understand their needs and wants. [You can’t do this if your followers are not in your target market.]
  3. Increase your brand awareness and get more customers.

Final tip: Lead your Twitter followers to your Facebook account. Facebook is where you can build the strongest relationship with them. Think of Twitter as a business card and Facebook as a one-on-one dinner.

Happy follower hunting!

Thanks for reading,

~Joshua Lyons

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