h1

Fan Page vs Website

Your business just made a website not too long ago. Why would you need
to have a fan page now?

From what I’ve seen a fan page is almost like another website. You can add
tabs, give promotions, say whatever you want [within reason] and you can
even insert a couple of PayPal applications.

The reason you want a fan page is because a fan page allows you to
interact with your visitors (fans). A website is generally a final
destination site that allows people to read about and purchase the products of
interest.

A website does not usually develop interest in or desire for the
products you sell. This is where a Facebook fan page comes in.

By having a fan page your company can talk about interesting
topics. Talk about the Super Bowl, the Olympics, the bed bug epidemic going
on the US and anything else that is deemed interesting. You can talk about
topics that are of interest to your target market. This shows that your
content is interesting.

Facebook vs Website

When you have a product you
really want to push you can
bring that up as a topic of
interest.

Now that people know you
speak about topics that are
interesting, and you have
developed a relationship with
your fans, you can more easily
convince your fans that your
product is both interesting
and desirable. From there you
can lead your fans to the
website or store to actually
purchase the product that was pushed.

Facebook fan pages are used, unlike websites, to create targeted
relationships and to encourage product interest and desire to grow in
the minds of your audience.

You can just stick with a website, but why do that when you can use
Facebook to actually get people interested in what you have to offer?

I’m sure there are many other difference between a fan page and a
website. If you think of something that I didn’t talk about please
submit it in the comments field below. With any luck we will soon
have long list of pros and cons to a fan page.

Thanks for reading,

Joshua Lyons

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: