Be Smart – Use Your Hyperlinks Properly

Hyperlinks can be very valuable if you know how to use them.

Prehaps you’ve seen an article or some other means of
communication that had a link which looked like part of a text but was
blue and if you clicked on it you would be lead to another
page. This is called a hyperlink and can be used for two purposes.

First, these links tell search engines what your article is about. If
for exampleI insert this Twitter hyperlink I am actually
telling the search engines thatI am writing about Twitter. We both
know that isn’t true, but the search engines don’t know that.

Of course, you don’t want to include tons of hyperlinks with
words that don’t apply to your site. However, in my case, since this
entire blog is focused on social media it won’t hurt for me to
have a Twitter hyperlink in the previous paragraph; even though the post isn’t exactly about Twitter.

Secondly, hyperlinks are used to help guide the flow of traffic to where
you want it.

Let’s say you just created a Facebook fan page. You are wanting to
generate some traffic but you don’t know how. What you can do is
include hyperlinks to your Facebook page in your
e-mail signature, blogs, website pages and articles. By doing this you
will create doors to your Facebook page that your audience can
find you by.

It is highly recommended to always use hyperlinks to your Twitter page, Facebook fan page, blog, website, and any other type of
site you have. Include these links in as many places as possible so as to
help direct traffic to your sites.

In order to make a hyperlink you should highlight the text you wish to make click-able and then click on the hyperlink image.            This image usually looks like a link from a chain. Then, in the new window, you will enter the URL of the site you are wanting to direct the traffic to.

Good luck with your hyperlinking and I hope this helps.

Thanks for reading,

~Joshua Lyons


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