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How Are Customers Finding Your Competitors?

September 21, 2010

One of the best things you can do, if you want people to find you online, is to
find out which keywords people are typing in a Google search to find your
competitors.

There is an excellent tool that helps you find out what you need to use as your keywords in order for people to find you.

Go to Google AdWords and enter the website of your top competitor. Once
you do this you can hit the search button and
you will be able to see a list of all the
words that are used in Google searches to find
the competitor.

You can see how many times each word is searched, which words are used the most and how competitively your competitors are using those words to drive traffic to
their sites.

You need to find out what is working for your competitors and make those
keywords work for you. Some of the best places to incorporate your top
keywords include your websites, articles, blogs and Twitter bio.

By discovering the best keywords to use and incorporating those keywords in
your website and other sites you will be able to make major
steps toward catching up to your competitors and even surpassing
them.

Good luck with the keyword search!

Thanks for reading,

~Joshua Lyons

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2 comments

  1. Thanks! The search-based keyword tool is certainly useful however I find that for most websites it generally returns brand terms or extremely generic terms. Instead, another way of generating keywords which your competitors are using it to left click on a competitors landing page and ‘View Page Source’ and look in the meta-data for keywords they are focusing on (for both SEO and search).


  2. Great point! I checked that out and I think that is an excellent way to find out the keywords your competitors are using. If you aren’t using them you can add them to your meta tags.

    What I don’t like about that method is that you have to go to each individual competitor to see what keywords they are using. If you only have a couple key competitors that shouldn’t be a problem. Also, you can’t see statistical information that is used for the keywords that are used in a Google search.

    Pros and cons but I think that was an excellent point on how to find out the exact words your competitor is using!

    Thanks for the comment!



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